January 16, 2012

Social media ROI : A personal experience

As a lawyer and an author, I use social media extensively to promote my service and my only book. As lawyers in Malaysia are not allowed to advertise their service conventionally through mass media like in the newspaper or the local television, social media is a blessing. 

I always read on so many publication, articles by social media practitioners and experts, about the return on investment (ROI) when you invest in social media. There are so many ways for you to invest in social media. You can do it yourself. You can have a staff within your company to update your social media pages. You can contract it out for a company which claims to know how social media work. You can even spend millions of Ringgit to try to get new clients through social media.

Yes, social media's ROI is about how much time you spend on a FREE platform in order for you to get some form of returns. Amazingly, people who use social media seems to always keep on protesting when any form of change happens to this free media. A few years back, you can only get to be well-known if you work hard and pay. Social media still requires you to work hard but rarely do they ask you to pay, except for the data usage bills either through your handphone network or fixed line connection.

Here are my social media connection. As a person, I am on Facebook, Twitter, LinkedIn, Tumblr and Google+. My book and my legal firm have pages in Facebook and Google+. I also have two blogs. One is where I write about legal issues and property, which I use nowadays as a place to draft writings which I then submit to magazine, newspaper and even will form part of my next book. The other is my personal story about life, marriage, holidays, travel and such. 

If you ask me, I believe there is no boundary between the either blogs as I never believe what you did at work or in business will not affect your personal life or vice versa. So, type my names   : Khairul Anuar Shaharudin or my internet name : kruel74, in Google or whatever your favourite search engine, you can find me in either one of the listed social media (or maybe a website or two). Oh, I utterly believe in social media that all my businesses (I have a few) do not have websites.

Now that you know where you can find me on social media, let me tell you how much I gain from social media. In a nutshell, I gain more than 50% increase in 2011 in comparison to 2010, from the investment I made through social media. I got businesses from people who know me as a blogger, I got business from people who know me by chatting with me on Twitter, people ask me through Facebook about property issues and then ask me to take care of their legal matters and the blogs contribute by getting editors and producers to feature me either by asking me to write or being guest in radio show.

Last year alone, I was writing for the local daily, the Sun newspaper as I was 'found' in a Facebook group which consist mainly of young people who invest in property, Property Talk and Lifestyle, by a member who is a sub-editor; and that entry resulted in me being on BFM Radio talking about the article which was first an entry in this very blog, after the producer of the 'Property Show' found me through a connection in LinkedIn, Niki Cheong, who is a columnist in the Star, another local daily, who is now in England pursuing his study. Can you see how social media plays as an investment which in turn may (or may not) resulted in you getting rare opportunity.

However, as much as you invest in social media, if you only writes and sit behind the screen and hope to be discovered, you are wasting your time. All the social media cannot help you achieve any returns if you don't meet people, talk to them and let them know who you are and what you can do.

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