Before we deeper into the use and what tool can you use in trying to gain this higher Google ranking. According to Wikipedia - Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via 'natural' ('organic' or 'algorithmic') search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. In short, SEO helps you to come first when people use Google to search for a specific word. Like if you type MALAYSIA, if you are one of the blog which is high on the list, Google will show the most relevant site for it. If my site, Legal Cat-asthrophe, has a high ranking due to a good SEO placement, my site can come up top.
And, do you know that you can manipulate SEO? It means that you can put the popular word for that day, which means the words that people are searching that day, and if you can weave it into your post of the day and you can be ranked higher in Google.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
And do you know that there are consultants who can help you to attain this high ranking. There are consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. If you think you need an expert opinion on how to utilise SEO, you can always always try a SEO Expert website which you can find here. These experts have been advising companies for such a long time on how to attain higher ranking on Google